ARToken by Cappasity
Sep 27, 2017
Oct 25, 2017
  • Description
  • Team
  • Details

Cappasity is a well-trusted player in 3D digitizing and its applications for augmented and virtual reality. Cappasity introduces decentralized AR/VR Ecosystem that offers businesses an access to a broad range of 3D content. Cappasity has previously worked with large retailers and top luxury brands through the Plug and Play Retail Accelerator, Batch 7, and is now aiming to expand cooperation with other 3D content consumers and AR/VR developers around the world.

Global decentralized trustless ecosystem will allow users and developers to benefit from easy 3D object creation and embedding into websites, as well as mobile and VR/AR applications secured by smart contracts and blockchain technology. To simplify the content exchange between participants from all over the globe and create a borderless AR/VR community network, Cappasity proposes to use a proper utility token (ARToken) as the primary payment vehicle within the Cappasity AR/VR Ecosystem. Cappasity will use its proprietary technological platform as a lever to boost the ecosystem’s growth, and it will provide the community with its API and SDK to integrate new tools and technologies developed by third party service providers.

Project Team
Kosta Popov
Founder and CEO
Marianna Alshina
Co-founder and CBDO
Alex Chegaev
Co-founder and CTO
Jim Theberge
Director, Head of Product Management & Sales Strategy, Advanced Advertising at Verizon
Leo Batalov
Partner at DLA Piper, Head of Emerging Growth Companies & Venture Capital Russia & CIS
Jeff Smith
Entrepreneur in residence, Tech Futures Group
DLA Piper
Global law firm
Tokens generation cap

10,000,000,000 ART

Tokens distribution

70% ICO
12% Early Investors
18% Founders' Endowment

Tokens exchange

1 ART = 0.00002857 ETH


The bonuses are not equal for all contributors: they are larger for the first contributors and steadily decrease for all subsequent contributions made. To calculate the bonuses, Cappasity appeals to the Fibonacci number sequence: 0, 1, 1, 2, 3, 5, 8..., ending with 55%. If the cap is reached, then the bonus will grow up to 55% for early contributors. Other contributors are rewarded according to their contribution period in the Fibonacci series.

Differences from competitors

AR/VR technology is advancing its capabilities and will soon be in widespread use. However, the AR/VR market growth is affected by the lack of high quality of 3D content. Currently, Cappasity's goal is to revolutionize the AR/VR industry by prosposing an innovative solution- a platform where users and businesses benefit from easy creation and exchange of 3D content at a competitive price. It is the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyrights’ storage and exchange of creative content. The project contributes to the AR/VR community by eliminating issues related to copyright due to blockchain technology, smart-contracts and enables users to benefit from new tools and technologies developed by third party service providers.