Marking Cristiano Ronaldo’s achievement of scoring 950 career goals, Binance is launching “7he Selection” (The Selection) to celebrate this milestone. The campaign promotes broad participation through open social media entries, complemented by exclusive submissions from CR7 digital collectible holders to select seven lucky winners for an in-person meet-and-greet.
Nine hundred and fifty goals. It’s a number that will echo through football history, marking a career built on consistency and achievement. When a global sports star like Cristiano Ronaldo reaches such a milestone, fans around the world join in celebrating the feat, echoing his iconic “SUI” celebration. That celebration is becoming more direct and interactive with Web3, turning fans from spectators into participants, and Binance is now bringing some of these fans to celebrate in person.
“7he Selection,” a new online campaign announced by crypto exchange Binance and football icon Cristiano Ronaldo, puts this principle into practice. Binance invites seven fans to celebrate Cristiano’s historic 950 goals milestone with him in person through the contest, leveraging CR7 digital collectibles and community stories to commemorate this moment in sports history with an exclusive fan experience.
Cristiano Ronaldo and Binance team up to celebrate the milestone with fans
Binance invites fans to enter the contest for a chance to meet the football legend. Six holders of CR7 digital collectibles (from any of drops one to six on Binance) and one non-holder will be chosen for a meet-and-greet with Cristiano Ronaldo.
Fans can join the campaign by sharing memorable moments and personal stories related to the athlete. CR7 digital collectible holders are exclusively invited to submit their favorite Cristiano goal moment via a Binance Survey, while all fans, including non-holders, can participate via social media using the hashtag “#7heSelection” to share why they believe the Binance community embodies the “GOAT” spirit. Binance will choose the winners based on “the most inspiring, unique and authentic stories” shared.
“I am very proud to have achieved 950 goals in my career and very grateful to the fans who have been there with me.” said Cristiano Ronaldo and continued:
“With Binance and The Selection [7he Selection], I hope to share this special moment with my fans and hear some of their favorite and most memorable moments of my football journey.”
The role of digital assets in athlete-fan connections
“7he Selection” highlights the potential of Web3 platforms’ ability to create new types of fan experiences centered around major career milestones. By leveraging digital collectibles and social engagement, the campaign aims to give fans a platform to share their own stories and connect directly with the athlete they admire.
“With 7he Selection, we are opening the stories of Cristiano’s fans who have journeyed with him in his momentous career,” commented Binance chief marketing officer Rachel Conlan.
“This effort is more than a celebration, it shines a light on Cristiano’s history-defining moments where his fans have been at the center — bringing a joyous and authentic spirit of community together.”
Campaigns like 7he Selection demonstrate how digital collectibles can be used to foster more direct connections between global icons and their communities. By offering exclusive experiences tied to real-world achievements, such initiatives create new models for fan engagement in the digital age.
Learn more about 7he Selection
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