Argentinian non-profit organizations Bitcoin Argentina and Bitcoin Americana have just launched a cryptocurrency awareness campaign “Bitcoineta,” local news outlet Infobae reports Monday, June 4.

The campaign’s name is an abbreviation from “Bitcoin” and “camioneta,” the Spanish word for minivan.

It consists of a Bitcoin-branded van, jointly purchased by the two participating organizations, that will go around Argentinian - and eventually Latin American - towns to spread basic knowledge about cryptocurrencies among local communities.

The idea behind Bitcoineta is to reach each village and town in the country to “show people how they can take advantage” of cryptocurrencies, the founder of the project Gabriel Kurman said.

The van is equipped with all the necessities to travel all over the country and, in the long term, all over Latin America. In addition to all the other tools, it has a projector to demonstrate crypto-related movies and presentations.

Bitcoineta’s first destination was Chascomus, a rural place some 120 kilometers away from Buenos Aires. The van arrived there on June 1 to give a short lecture on blockchain and cryptocurrencies for the locals.

After Bitcoineta completes its tour of the Buenos Aires province, it will head to the regions of La Pampa, Santa Fe and Cordoba. The remaining destinations in Latin America are yet to be revealed by the team.

At press time, Argentina is home to more than 10 cryptocurrency exchanges, according to data from Buy Bitcoin Worldwide. In May, one of the country’s banks, Banco Masventas, announced it would enable clients to use Bitcoin for international payments.