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The multi-year agreement between Formula One racing team Scuderia Ferrari and crypto exchange BingX represents the Italian team’s first partnership with a crypto exchange.
For Vivien Lin, Chief Product Officer at BingX, the connection is built on performance rather than just visibility. She notes that Ferrari’s “engineering excellence and uncompromising standards” mirror the platform’s own approach, stating that the goal is to demonstrate that a crypto exchange can operate with the “same discipline, transparency and ambition” as the iconic automotive brand.
In this interview, Lin sheds light on the strategic vision behind the collaboration, the maturity of the crypto landscape and how shared values with Ferrari are influencing BingX’s global roadmap.
Cointelegraph: How is the convergence of high-performance sports and financial technology reshaping global marketing strategies?
Vivien Lin: High-performance sports attract fans who are deeply committed and loyal, much like the community we’ve built at BingX with our 40 million users. In Formula 1, this engagement is clear. Recent research shows that 94% of fans plan to follow the sport five years from now, and 86% watch at least 16 races each season.
This kind of loyalty gives us a unique chance for us to build lasting relationships, not just short-term awareness. In my experience, it’s rare to find a partnership that fits so well. I also believe that sponsorship shapes how fans experience the sport.
The same research found that about three-quarters of fans think sponsors make Formula 1 better, and one in three are more likely to buy from F1 partners. For Gen Z, that number rises to 40%. For BingX, this trend means our marketing is now more focused on values, performance and long-term relevance, not just visibility.
CT: Why are elite sporting institutions increasingly looking toward the cryptocurrency sector for strategic alliances?
VL: In our experience, elite sports organizations have always focused on progress and winning. To stay ahead, they keep evolving, adopt new technologies and look to the future. The crypto sector and BingX share this forward-thinking approach, so there is a unique purpose behind these partnerships.
Furthermore, 2026 marks a change. As the industry grows, crypto is now about infrastructure, security and global access — not just experimentation. Sports organizations see this obvious shift and want to work with partners who are leading the way. These partnerships show a shared belief that responsible innovation can create lasting value for people around the world.
CT: What does the evolving relationship between Formula 1 and digital assets signal about the maturity of the crypto industry?
VL: The growing relationship between Formula 1 and digital assets is a strong signal that the crypto industry is entering a more mature phase. One that is defined less by speculation and more by credibility, infrastructure and long-term brand building.
Both Formula 1 and crypto are built on resilience. Progress is never linear. There are moments of rapid innovation, periods of pressure and times when patience matters more than speed. After seven years in this industry, I’ve seen crypto evolve through multiple cycles, shaped by both breakthroughs and hard lessons. Formula 1 understands this reality deeply.
From BingX’s perspective, Formula 1 represents the highest standards of performance, precision and trust. It is a global sport governed by rigorous regulation and scrutiny. The fact that teams and stakeholders are increasingly selective about their partners reflects how the crypto industry itself is changing.
Partnerships today are about values, governance and the ability to perform at scale. As the industry matures, we are seeing leading crypto platforms focus on compliance, security and user protection, foundational elements that are essential for long-term adoption.
The presence of digital asset companies in Formula 1 signals that these platforms are now capable of meeting the expectations of world-class institutions and global audiences. It also reflects a move away from short-term hype toward sustainable engagement and education.
CT: How does becoming a cryptocurrency partner for Ferrari differentiate BingX from its competitors?
VL: This partnership is significant not only because of Ferrari’s global brand and history, but also because it marks their first collaboration with a cryptocurrency exchange, which we do not take lightly. For BingX, it reinforces our position as a top-of-mind brand in crypto and reflects how far we’ve come as a platform.
For example, we were the first major exchange to introduce copy trading, which helped us become recognized as a top 5 derivatives platform, and today we are the first all-in-AI crypto exchange, with a $300 million commitment to implementing AI across our platform. It shows that we are seen as a long-term partner capable of meeting the standards of one of motorsport's most iconic teams.
CT: What specific shared values between BingX and Scuderia Ferrari form the foundation of this multi-year collaboration?
VL: At the heart of this collaboration is a shared mindset of pioneering breakthroughs and redefining what’s possible. Both BingX and Scuderia Ferrari operate in environments where precision, performance and continuous innovation matter deeply.
Ferrari’s culture of constant innovation, race after race and season after season, closely mirrors how BingX approaches product innovation and platform evolution. We also share a long-term view that goes beyond short-term wins. There is a strong mutual respect for data, technology and discipline, as well as a belief that innovation should always be purposeful.
On the product side, this philosophy translates directly into action. Just as Ferrari continuously refines performance to push limits on the track, BingX is committed to helping traders go beyond their current potential through continuous platform upgrades, BingX Academy and AI-driven innovation.
CT: How do you plan to turn this partnership into tangible benefits for the BingX trading community?
VL: For us, partnerships like this are about delivering a more premium experience for our users. We are intentional about who we align with because those relationships reflect how we build our platform and our community.
Our partnerships with globally respected teams like Chelsea Football Club and Ferrari are not coincidences. They represent excellence, discipline and a commitment to performing at the highest level.
For our trading community, this translates into elevated experiences, stronger engagement and a brand they can trust and feel proud to be part of. Whether markets are moving fast or slowing down, our focus remains on quality, reliability and long-term value. These partnerships, along with racing-inspired campaigns, race-week activations and limited-edition experiences, reinforce that we are building BingX to operate at a global, premium standard.
CT: How does aligning with the most iconic team in motorsport reinforce BingX’s commitment to security and technological excellence?
VL: Ferrari’s reputation is built on precision, reliability and performance under pressure. Partnering with a team of that caliber reinforces how we think about building BingX and our own commitment to building secure, resilient and high-performing systems.
For years, we’ve focused on creating a resilient, AI-native platform, with intelligence embedded directly into the trading experience and a long-term $300 million commitment to AI.
In crypto, trust is built through infrastructure, not promises. We treat security as a foundation, supported by proof-based protections such as a $150 million Shield Fund and 100% proof-of-reserves.
This partnership reflects confidence in our technology and governance, and it sends a clear message that innovation and security are not trade-offs. They must work together to create a platform that can perform at a global, world-class standard.
CT: How will this alliance influence BingX’s strategic roadmap and expansion plans over the next few years?
VL: This partnership builds on a foundation we’ve already established. With over 40 million users globally and a position among the top five derivatives trading platforms, BingX has reached a scale where brand trust, consistency and global relevance matter more than ever.
Our multi-year partnership with Chelsea Football Club reflects that same thinking. Whether on the pitch or in the market, we align with teams that operate at the highest level of performance.
Working with Ferrari represents the next stage of that journey. It opens new opportunities for global storytelling, deeper regional engagement and innovation across markets. More importantly, it aligns with our long-term view of crypto as part of global finance and culture, not a niche industry.
CT: What role will this partnership play in BingX’s long-term goal to redefine standards within the cryptocurrency landscape?
Partnerships like this help set a new benchmark for what crypto brands can represent. They show that it’s possible to combine innovation with discipline, and ambition with responsibility.
Our goal is to help move the industry forward by building trust, raising standards and focusing on long-term value. If crypto wants to be part of global culture, it must meet the standards of the world’s most demanding institutions. This partnership is our commitment to that future.
Disclaimer.This content is part of a paid partnership. The text below is a sponsored article that is not part of Cointelegraph.com editorial content. The material is written by our advertorial team and has undergone editorial review to ensure clarity and relevance, it may not reflect the views and opinions of Cointelegraph.com. Readers are encouraged to conduct their own research before taking any actions related to the company. Disclosure.
