An instant crypto exchange says it has launched a new platform that aims to help newcomers bridge the gap between basic investing and active trading.
Changelly PRO’s objective is to deliver simplicity to crypto trading — as well as competitive fees and 24/7 support.
The new product comes five years after Changelly’s launch. Since 2015, the company has gone from strength to strength. Now, its exchange has over 160 cryptocurrencies listed.
Eric Benz, the CEO of Changelly, described PRO as a “natural progression” for the brand’s product portfolio, adding: “Five years ago, our target audience included mainly crypto newcomers that chose to swap a few crypto pairs several times a month gaining on volatility of the market. Since then, the audience and the market have significantly matured.”
“A full-featured trading platform”
Changelly notes that those who use its PRO platform will unlock access to a range of features. As well as access to dozens of markets, they’ll benefit from an interactive and customizable terminal that can be configured in line with their personal preferences. Coins can be stored securely in a multicurrency wallet, and low withdrawal fees are offered across the most popular cryptocurrencies. Better still, the registration process is simple — with customer service and educational resources provided.
PRO’s launch comes after customer research by the platform showed that 50% of its customers use custodial exchanges for short-term trading. That’s a substantial rise from the 10% reported in 2015, which was when Changelly first launched.
“Launching our own spot exchange answers the demands of our community who has been clearly requesting more advanced trading services,” Benz explained.
According to Changelly, its goal has been to provide a one-stop-shop for everyone engaging with crypto — irrespective of whether they’re inexperienced users or seasoned traders. The company’s core product serves as an intermediary between exchanges and users, so dozens of digital assets can be swapped with ease in under 10 minutes. This service is available on the go through the specially created Changelly app, alongside an intuitive website for desktop users.
PRO is described as a fully compliant, regulated and easy-to-use platform where the customer’s needs come first. High limits remove any unnecessary hurdles for those who wish to place large orders — and fast execution means trades are settled in line with their expectations.
Over the years, Changelly has gotten into business with a series of crypto brands. As reported by Cointelegraph, one such partnership came in June when the company teamed up with Freewallet to ensure that crypto transactions could be completed in under three minutes — irrespective of how much congestion there is on the network.
Back in April, Changelly also announced plans to launch a fiat-to-crypto marketplace that enables users to handpick offers from reputable fiat providers, meaning they can snap up digital assets at the best possible rate in three short, simple steps. This innovation was driven by a belief that needless complications and high fees may actually have been putting off people from getting involved.
As Benz explained at the time: “Changelly’s mission has always been to provide customers with the easiest and fastest way to buy and swap crypto. Two years ago, we became the first to introduce credit and debit cards to purchase crypto and, in so doing, paved the way for others to launch similar services. With the more fiat options becoming available we felt it best for our customers to have a tool, which provides all the best rates from different fiat partners we work with.”
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