Unwrapping the Ocean Plastic Conundrum Via Blockchain

In September, Cointelegraph reported on a Dutch company said to have created the world’s first collection of recycled fabrics made from ocean plastics and whose provenance can be traced via blockchain.The premise is that socially minded consumers want assurance that they are really wearing recycled materials fished out from oceans and coastal areas. 

The firm, Waste2Wear, deserves applause, but it is unlikely to make a dent in the world’s plastic problem. 

The problem is volume. More than 8 million tons of plastic ends up in the planet’s oceans every year. That’s 2.1 pounds of ocean waste for every person on the planet. Of that, 90% comes from just 10 river systems, eight of them are in Asia — the Yangtze, Indus, Yellow, Hai He, Ganges, Pearl, Amur and Mekong — as well as the Nile and the Niger in Africa. Most plastic ocean waste, in ot