For the report, Capgemini interviewed high-net-worth individuals (HNWI) and asset managers around the world about their interest in cryptocurrencies. According to the report, nearly a third (29 percent) of the surveyed millionaires expressed a high interest and more than a quarter (almost 27 percent) a general interest.
The potential of cryptocurrencies to generate investment returns and store value is a driving interest among HNWIs. More than 70 percent of respondents aged 40 and under attach great importance to having their primary asset managers provide cryptocurrency information, compared with just 13 percent of over-60s.
So far, however, asset managers are still cautious about cryptocurrency and are reluctant to broach the subject with clients. A third (about 35 percent) of HNWI worldwide say they have received information about crypto from their asset managers.
The report notes regional differences in millionaires’ views on crypto investments. While interest in Europe, North America, and Japan is relatively modest, 60 percent of HNWIs from South America show a high level of interest.
Increased client interest in cryptocurrencies has driven some firms in the financial sector to take a friendlier stance toward digital assets. As crypto has grown more popular, Goldman Sachs has softened its position. In 2014, the investment bank said Bitcoin was not a currency and was too risky for investors while in May of this year, the firm announced that they would explore trading cryptocurrencies due to increased client interest.
Today, Goldman Sachs COO David Solomon said that the company is already assisting clients in publicly-traded crypto derivatives such as Bitcoin futures, and that the company is cautiously exploring other forms of crypto derivatives. Solomon said, “We’re listening to our clients and trying to help our clients as they’re exploring those things too.”