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Knowledge is building decentralized versions of Google Adwords in ad tech, Amazon in ecommerce, Udemy in education, and LinkedIn in employment, by asking people Questions & Answers and scoring how much people know or don’t know about topics — and putting it all on a blockchain. In doing so, Knowledge decentralizes the economic models that power the internet, advertising and ecommerce, because the revenue that normally goes to a centralized corporation running the ad platform is instead distributed proportionally to the publishers of content and their users/visitors. Knowledge in Advertising & Commerce People earn KNW tokens for answering questions correctly, and experts emerge who earn higher rewards.
In the Consumer Marketplace, the team makes finding the best products easy with Knowledge Stars (proven experts) who rate and review them, and produce videos like influencers do on YouTube. Publishers earn tokens for the users who share knowledge while using their platforms. The rewards mechanism is an analog to pool mining. Publishers are like pools, and their users/visitors are like the individual miners on the pool. Rewards are issued proportionally based on the individual’s contribution and the publisher earns tokens for operating the website, app or platform.
Messaging from advertisers is also made more relevant to the amount of knowledge a person has about topics related to the advertiser’s products and services. This has never been done before in the history of all marketing. Knowledge in education assembles the largest Question & Answer repository on every topic taught in every school, at every level of education, in every specialization, in every language on the planet. KNW helps schools, teachers and parents track and measure the knowledge of their students and children on the subjects they’re learning. Students can then use these tokens towards their college tuition or advanced degree programs. Knowledge in Employment In employment, we make messaging between employers and potential candidates more relevant and on target because we’ve measured that person’s amount of skill for the job.
70% Token Sale17% Meta Mining Service 6% Team6% Reserve1% Bounty
1 KNW = $1
February 12th 12pm – February 26th 11:59am: 25%February 26th 12pm – March 12th 11:59am: 10%March 12th 12pm – March 26th 11:59am: 5%
"We are able to target advertising to people based on how much or how little they know about topics. We score accuracy/correctness of answers. Other ad tech platforms only know that you read something or put something in your cart, and base it on content consumption, not amount of knowledge. Please see this for a detailed explanation: https://medium.com/knowledgeio/q-who-benefits-from-knowledge-io-fb1d0c44773eAlso, similar sounding competitors around expertise rely on upvotes from the community to their subjective answers."
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