Feb 22, 2018
Mar 23, 2018

Shping is an innovative, shopper-marketing ecosystem that enables participating brands and organisations the opportunity to reward shoppers who use the Shping App with a new cryptocurrency called Shping Coin.

By scanning product barcodes with the App, shoppers can reveal useful information, contribute product reviews, or activate actions set by brands to unlock more Shping Coins. For businesses, Shping offers a new way to market to shoppers at the critical point of purchase while enabling brands to gather analytics to help inform their strategic decisions.

The Shping Ecosystem is built on product information provided by a scalable number of trusted and verified data sources. This include data from participating brands, and a growing list of strategic partners including GS1 local members, certification and government authorities, product recall portals, and Everledger who have created a global, digital ledger that tracks, protects and stores the provenance of diamonds and valuable assets.

Along with crowdsourced data (from Shping App users), the data is collected from these sources into a continuously updated, distributed product database; at over 30 million products and growing, it is on the way to becoming the biggest in the world. Shping is making shopping a smarter, safer and more rewarding experience for all.

Project Team
Gennady Volchek
CEO & Founder
Andrei Kucherov
Tony Lee
Maria McInally
Customer Service & Account Manager
Nurul Huda Ab Hamid
ASEAN Corporate Sales Manager, Shping Singapore Office
Sasha Xie
Business Development Manager, China
Evgeny Markelov
CEO, Shping Moscow Office
Evgeniy Srednyakov
Partner & Client Service Director, Shping Moscow Office
Christine Rianne
Head of Product Recall Data Excellence
John Wesley Salvador
Senior Developer
Anton Jabchinskij
Erlang Developer
Maria Arshava
QA Manager
Ivan Vasliev
Erlang Developer
Kirill Lyubimov
Mobile Developer
Dmitry Moryashov
DevOps Engineeer
Jorij Abraham
Managing Director Ecommerce Foundation
Lukas Sieber
Executive Director North America, Greater Zurich Area
Leanne Kemp
Founder & CEO, Everledger
Sergey Sergienko
CEO of
Adam Posner
CEO and Founder – The Point of Loyalty
Token generation cap

10,000,000,000 SHPING

Token distribution

50% ICO
1% Bounties
5% Advisers
2% Team
42% App Incentive Reserve

Tokens exchange

1 SHPING = $0.01USD



Pre-ICO:  40%
Day 1: 20%
Week 1: 15%
Week 2: 10%
Week 3: 5%
Week 4: 0%

Differences from competitors
  • Advertisements targeting shoppers while they are shopping.
  • AuthenticateIt is the original company and app, has 50,000 users.
  • New app Shping is completely ready and is working right now. Once SHPING is added to it, it can be used with all of its features immediately. During the sale, SHPING is released as soon as you purchase, so people can start using the platform before the sale even ends.