'Cryptokicks': What We Know About Nike’s Potential Gateway Into Crypto
The U.S. footwear titan has applied for a trademark for the term “cryptokicks.”
Nike, the United States footwear and clothing behemoth, has recently joined the ranks of mainstream corporations that are considering entering the field of cryptocurrencies, currently spearheaded by the likes of Facebook, Samsung and Starbucks.
A document filed with the U.S. Patent and Trademark Office (USPTO) surfaced online last week, revealing Nike’s intention to launch “cryptokicks” — which appears to be more than just a new line of sneakers.
What are “Cryptokicks”?
The news about Nike’s “cryptokicks” trademark was originally broken by Josh Gerben, a trademark attorney in the U.S. who first described the application via Twitter on April 24. The document itself, in turn, was filed with the USPTO on April 19.
Notably, the corporation’s filing mentions crypto wallets (both software and hardware), “downloadable mobile applications for providing access to crypto collectibles, crypto art and application tokens,” as well as an online marketplace featuring footwear and clothing as potential use cases.
Furthermore, the document also describes plans for “providing a digital currency or digital token for use by members of an online community,” and enabling transactions to be completed using “unconventional currency systems,” which implies that Nike might integrate cryptocurrencies into its burgeoning online marketing — last month, the company