Gavin Wood Helps Launch Blockchain Food Tracking Startup
Blockchain food tracking startup Ambrosus will run an ICO following its launch with Ethereum co-founder Gavin Wood.
Swiss Blockchain startup Ambrosus has announced its official launch to employ smart contracts to track food quality.
Co-founded last year with technical support from Ethereum co-founder Gavin Wood, Ambrosus claims it will “overcome the current deficiencies and challenges of current global food supply chains and markets.”
Along with the launch, the company announced a forthcoming ICO, slated for September.
Wood, as a Parity Technologies (Ethcore) co-founder along with Jutta Steiner, will guide the project in the role of technical advisors.
Meanwhile, Parity is currently in the news for the wrong reasons, as it emerged a security compromise has led to the theft of $30 mln worth of ETH.
In a press release Wednesday, however, Ambrosus remained bullish on the momentum Parity expertise would give the service going forward.
“Parity was created to solve the thorniest and most complex problems,” Wood said.
The food monitoring will work through the use of a series of sensors able to track produce from place of origin to consumer, with Blockchain and smart contracts also employed to protect data integrity. Relationships between different parties involved in the delivery chain will also be covered.
“The combination of the maturity of the technology and the brainpower and creativity of participating actors provides a unique and clear opportunity to build a bridge between Ethereum and the food sector,” Ambrosus co-founder Angel Versetti added.
“The funds secured through our crowdsale will fuel the creation of our vibrant, community-driven ecosystem ready to build a better future for the global food markets,” added Versetti.
Elsewhere in the nascent Blockchain food industry, this month Russia launched its own cryptocurrency dedicated to the tracking of beef products.