Global crypto exchange LBank has recently announced its regional sponsorship of the Argentina National Team alongside a $100 million bonus campaign for its users. The platform now aims to carve out a distinct identity, one that blends early-stage discovery, cultural reach and retail-first growth mechanics.
In this interview, Czhang Lin, head of LBank Labs and partner at LBank, decodes the platform’s growth strategy, how it evaluates emerging trends and where crypto might be heading next.
Cointelegraph: Could you introduce yourself and your role at LBank?
Czhang Lin: I serve as a partner at LBank and head of LBank Labs, our investment and incubation arm. My focus is on shaping LBank’s strategy across early-stage discovery, market insights and ecosystem research.
At LBank Labs, we think of ourselves as infrastructure scouts — looking for disruptive teams, protocols or narratives that might define the next cycle. We’re proud to say that we’ve become the go-to discovery hub for early-stage, high-upside assets.
CT: What inspired you to sign the sponsorship deal with the Argentina National Team?
CL: This isn’t just a sponsorship — it’s a cultural bridge. Football remains one of the few universal touchpoints that transcends regions and demographics. By aligning with the Argentina National Team — a team that represents resilience, strategy and global fandom — we’re anchoring LBank to values and visibility that crypto rarely reaches.
We didn’t stop at branding. LBank launched the $100M Bonus Pro campaign alongside it, offering new users a direct incentive to experience the platform — $100 bonus just for registering. On top of that, all users, new or existing, receive a 100% bonus on any amount transferred into their futures account, with no individual cap. It’s about translating awareness into activation, and that’s where LBank’s real strength lies: conversion with purpose.
CT: What is the strategic intent behind the $100 million bonus campaign?
CL: From our side, it’s a structured onboarding. The $100M Bonus Pro campaign was designed to turn attention into activation.
Users can now receive a $100 trading bonus pro simply by joining this campaign — no deposit required. Then, whether you’re new or existing, any funds you transfer into your futures account will be 100% matched as bonus credit, with no cap.
We launched it alongside the Argentina National Team regional sponsorship for a reason: one brings global attention, the other creates a direct entry point. It’s our way of lowering the barrier, rewarding engagement and building long-term trust from day one.
CT: Ethereum turns 10, we’ve seen renewed interest in ETH-aligned assets. What broader trends are you seeing in LBank’s user behavior or asset flows?
CL: The Ethereum milestone re-centered attention on the modular future of blockchains — L2s, restaking and LSDfi are all extensions of that core. But beyond Ethereum, we’re seeing a meta-shift: users want narrative exposure, not just price charts.
For example, during the ETH 10-year week, flows into LSD projects and Farcaster-aligned tokens spiked. The lines between tech and culture are fading. Users don’t just want utility — they want relatability, shareability and speed.
CT: How do LBank’s two new pillars, the LBank EDGE zone for early-stage tokens and tokenized equities for traditional finance (TradFi) exposure, complement each other?
CL: They represent two ends of the same user spectrum — emerging innovation and institutional access.
The LBank EDGE zone is designed to capture early-stage upside — it’s where we identify conviction loops before the crowd, then back them with 100% loss coverage, deep liquidity and even a $5 million ecosystem fund. It’s fast, retail-first and optimized for narratives that move quickly, like the LAUNCHCOIN or DUPE tokens.
On the other side, tokenized equities bring the familiarity of traditional markets into the crypto environment. With 24/7 trading, fractional access and blockchain-native ownership, products like MicroStrategy (MSTRX) and Circle (CRCLX) give users exposure to big-picture stories in a format they understand.
Together, these products allow users to speculate on the future and participate in the present, whether that’s a memecoin going viral or a public company driving Bitcoin adoption. We’re giving them both the spark and the anchor.
CT: In your view, what defines a high-potential token in today’s market?
CL: Today’s gems aren’t just about technology; they’re about distribution. The strongest tokens spread memetically across platforms like Telegram, X and BonkBot. They remix or extend existing meta-narratives such as DePIN, AI or Ether (ETH) staking. Most critically, they build belief within the community before the chart reflects it.
Projects that successfully combine narrative, utility and community — forming what we call a “conviction loop” — are the ones that break through the noise. At LBank, our EDGE zone is specifically designed to identify these signals early and support them with real infrastructure, not just listings.
CT: As LBank nears its 10th anniversary, what’s your vision for the next chapter?
CL: Ten years ago, LBank was just another exchange. Today, we’re a platform that powers discovery, builds culture and bridges crypto with the real world. The next chapter is about deepening that role. Expect three things:
First, a stronger product stack — from tokenized stocks and volatility tools to consumer-facing gamified DeFi.
Second, a more composable user experience — with loyalty systems, quests and governance powered by activity, not just capital.
Third, continued global brand expansion, we’re bringing Web3 to where users already are.
Our job is no longer just to list tokens. It’s to make crypto discoverable, usable and meaningful. That’s what the next decade demands, and that’s what we’re building toward.
Learn more about LBank
Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.