Michael Saylor’s Strategy, the world’s largest public holder of Bitcoin, made another major investment in the asset during the past week as BTC surged to new historic highs of $118,000.

Strategy acquired 4,225 Bitcoin (BTC) for $472.5 million last week, the company announced in a US Securities and Exchange Commission filing on Monday.

Strategy’s new Bitcoin buy averaged $111,827 per coin, with BTC surging from about $108,000 on July 7 to $118,000 by the end of the week, according to CoinGecko.

Bitcoin Price, MicroStrategy, Michael Saylor, Companies
An excerpt from Strategy’s Form 8-K. Source: SEC

The acquisition has increased Strategy’s Bitcoin holdings to 601,550 BTC, purchased for about $42.87 billion at an average price of $71,268 per coin.

Strategy’s first buy in July

Strategy’s latest Bitcoin purchase was its first officially disclosed in July, following a brief pause during the first week of the month.

During that period, Strategy announced a $4.2 billion stock sale and reported $14 billion in unrealized gains for Q2 2025. A similar pause occurred in early April, likely as the company prepared to report its Q1 gains.

The new purchases brought Strategy’s Bitcoin year-to-date (YTD) gain to 88,062 BTC, or $10.9 billion, compared to a 140,538 BTC gain for the entire 2024, or $13 billion, according to Strategy’s data.

Strategy’s senior vice president sells 62,500 MSTR shares

Prior to announcing the new $427 million Bitcoin buy, Strategy submitted three filings to the SEC on proposed sales of securities.

The filings included information on Strategy’s senior executive vice president Wei-Ming Shao selling a total of 62,500 Common A Strategy (MSTR) shares worth around $25.7 million.

The past two MSTR sales are from Strategy’s report on the proposed sale of securities. Source: SEC


The sales specifically included a 32,500 MSTR sale on Wednesday, a 20,000 MSTR sale on Thursday and another 10,000 MSTR sale on Friday.

“It’s going up forever, Laura”

Strategy’s latest Bitcoin purchases came as BTC broke through the past historical high above $112,000 on Wednesday.

After starting the week at $108,000, the Bitcoin price had surged to $118,000 by Sunday. It has seen further growth to as high as $123,000 on Monday.

As Bitcoin has continued to break new all-time highs since last Wednesday, Strategy’s co-founder Saylor has remained vocal in expressing his bullish outlook on social media.

Related: Strategy’s Michael Saylor raises Bitcoin forecast to $21M by 2046

“It’s going up forever, Laura,” Saylor wrote in response to Unchained’s founder Laura Shin, who took to X to post about BTC breaking $119,000 on Sunday.

Source: Michael Saylor

Saylor first delivered the line during a 2021 interview on Shin’s Unchained podcast, where he said:

“It's the technically superior asset class compared to the dollar, the euro, [...] Compared to a stock index, compared to gold, compared to silver, compared to everything you can conceivably buy [...] If you have the superior asset, it's going up forever, Laura.”

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