Rewards points Blockchain platform, MiL.k Alliance, has coupled up with Korean travel accommodation platform, Yanolja, for rewards points compatibility and usage.
"The integration with South Korea’s fastest growing online travel agency means that Yanolja members can now connect the Yanolja app to the MiL.k app, providing the ability to earn rewards and participate in MiL.k promotions," said a statement provided to Cointelegraph.
MiL.k makes rewards points less cumbersome
Earning rewards points can be a siloed endeavor. Transferring or selling said points is often not possible. Points also often require usage at the company of origin.
MiL.k's blockchain-based system focuses on the leisure, life-style, and travel sector. The outfit allows customers to earn points from companies in the mentioned sector and receive those points on the MiL.k platform.
The statement added that customers can use and exchange their points in various capacities, allowing for greater compatibility.
Yanolja adds an access component
A sizable player across all of Asia, Yanolija also works in the transportation, leisure, and accommodation space. The company's platform, working with a large number of mainstream industry entities, the statement detailed.
The recent development sees Yanolija's framework directly hosting MiL.k's blockchain-based product, allowing for a centralized location holding rewards points from a number of companies. Customers will also be able to earn Yanolija Coins, compatible with MiL.k's environment, thanks to an upcoming update in May.
"By participating in MiL.k Alliance, service companies will increase the utility of their reward points, which is a clear benefit for their customers," MiL.k Alliance CEO Jayden Jo said in the statement, adding:
"As more and more partners are onboarded, the MiL.k platform will function as an effective marketing tool where the partner companies can run co-promotions and events targeted at the platform’s huge customer pool.”
Jo added in a message to Cointelegraph that MiL.k's future plans may involve branching out into other sectors. He stated:
"Not only travel but overall lifestyle sectors such as culture. What we plan is to generate massive partnership so that you could utilize MLK in your daily life."
Last fall, Japanese exchange, Coincheck, also dabbled in rewards points, allowing users to exchange them for crypto assets.