The U.S. tech giant Google is set to update its ad policy in October, reallowing some crypto businesses to advertise on its platform. The company announced this in an official post Tuesday, September 25.
According to the official announcement, starting in October Google will allow registered cryptocurrency exchanges to advertise on its Google Adwords platform, targeting the U.S. and Japanese audiences. The announcement says:
“Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.”
To justify its crypto ad ban, Google said that it was protecting its customers from fraudulent offerings, including but not limited to “initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice.”
Since then, Facebook has reversed its ad ban for pre-approved cryptocurrency firms, while still maintaining a ban on Initial Coin Offering (ICO) advertisement – a move similar to the one made today by Google.
Back in June, during an exclusive interview with Cointelegraph, Wikipedia’s Jimmy Wales commented on the attempts to regulate the blockchain and crypto industries, saying: “You can’t ban math. You can’t ban blockchain.”
With additional reporting by Max Yakubowski