What were the most-searched cryptocurrencies in 2022?
The total cryptocurrency market capitalization has dropped around 70% year-to-date (YTD) — from $2.5 trillion to $770 million — in a sign of massive capitulation by traders and investors.
According to Google Trends, the waning demand has also pushed internet requests for the keyword “buy cryptocurrency” to their lowest since February 2020.
However, the 2022 “Payments Get Personal Report” from Accenture shows that retail interest in cryptocurrencies remains high despite 2022’s market crash. The reasons given by responders include long-term investments (28%), curiosity (22%), short-term speculation (21%) and others.
Meanwhile, separate research by personal finance portal DollarGeek dives into 2022’s most searched cryptocurrencies worldwide, presenting a rough outlook on what retail players may invest in heading into 2023.
Bitcoin remains most-googled by far
According to DollarGeek, Bitcoin (BTC) has emerged as the most googled cryptocurrency in 2022, attracting 28.41 million monthly searches worldwide.
The interest remains relatively high as experts assess its quality compared to other crypto assets in the industry. For instance, venture capital investor Tim Draper thinks weaker coins will become relics amid the ongoing crypto winter, benefitting BTC.
BTC’s price is down nearly 65% YTD, with some analysts predicting it could fall as low as $10,000. But internet searches over the past 12 months reveal that most people have searched for buying BTC, not selling it, suggesting that most people have never owned BTC.
Elon Musk’s favorite, Dogecoin, bags the second spot
Dogecoin (DOGE) is the runner-up to BTC, attracting an average of 5.85 million monthly searches worldwide in 2022.
The memecoin was in the news primarily due to Elon Musk, who purchased Twitter and teased his followers with integrating DOGE for in-app payments. However, it also gained traction after getting listed on Robinhood, a United States-based commission-free trading platform.
These events helped Dogecoin record temporary surges in internet searches, as shown in the Google Trends chart below. For instance, Musk's eventual Twitter buyout in late October coincided with Dogecoin internet trends rallying to a perfect 100 score.
While the price of DOGE is down roughly 55% YTD, the internet search data suggests that its potential pool of buyers is higher than sellers, similar to BTC.
Shiba Inu comes third but beats Dogecoin in US
Shiba Inu’s (SHIB) monthly internet searches globally reached 4.43 million. The memecoin beat its biggest rival, DOGE, in the United States with 1.29 million monthly searches versus 729,000 for DOGE.
That is despite SHIB’s weaker price performance in 2022 compared to DOGE. SHIB is down roughly 75% YTD but is staying in the news due to its foray into the metaverse and the potential launch of Shibarium, SHIB’s Ethereum layer-2 blockchain.
Additionally, internet searches for “Shiba Inu” spiked due to Crypto.com. The crypto exchange held the largest SHIB position as of November 2022. The market feared Crypto.com would become insolvent, prompting it to sell its SHIB holdings.
However, Crypto.com CEO Kris Marszalek clarified that its mounting SHIB reserves are due to customer buying
Merge assists Ethereum in securing the fourth position
Ether (ETH) is the fourth most googled cryptocurrency worldwide, with 3.84 million monthly searches in 2022 despite its price dropping 67% YTD.
The second-largest blockchain by market cap stayed in the news throughout the year due to its switch to proof-of-stake (PoS) from proof-of-work (PoW), known as the Merge. Notably, interest in the keyword “Ethereum” and related terms like “Ethereum 2.0” and “Merge” peaked in September when the switch to the PoS consensus layer happened.
Ethereum’s internet searches may have also gained traction due to concerns that ETH could be considered a security post-Merge. Recently, the crypto platform Paxful removed support for ETH, citing similar reasons.
Cardano pump brings in the fifth-highest internet queries
Cardano (ADA) has attracted 1.47 million monthly internet searches on average in 2022, becoming the fifth-most googled cryptocurrency worldwide.
The Cardano trend picked up momentum specifically in January 2022 when ADA outperformed Bitcoin and Ether in price. Later, however, searches have been declining despite the Vasil hard fork in September failing to produce a spike in interest.
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