Social media platform X has lifted its global ban on paid crypto and gambling promotions under a new labeling policy, but such ads remain restricted in certain jurisdictions, including the UK, the European Union and Australia.
Under the updated rules, influencers are responsible for ensuring paid crypto partnerships are not visible in those markets, which have stricter financial promotion laws.
X, formerly Twitter, has long been the go-to platform for crypto companies, projects and communities to communicate.
The platform’s head of product, Nikita Bier, said the feature aims to encourage people to build their businesses on X while ensuring they are transparent with their followers.
X said that partnerships involve a third-party brand compensating or incentivizing a user, such as an influencer or content creator, to promote their product or service. Users can also flag content as a paid partnership with X.
Today we're announcing Paid Partnership labels on posts. X's core value is providing on authentic pulse on humanity.
— Nikita Bier (@nikitabier) March 1, 2026
While we want to encourage people to build their businesses on X, undisclosed promotions hurt the integrity of the product and lead people to distrust the content… pic.twitter.com/CmrRDx5tU1
While the platform’s ban on sponsored crypto posts has been lifted, the updated exclusion list continues to bar promotions for sex products and services, alcohol, dating platforms, recreational and prescription drugs, health and wellness supplements, tobacco, and weapons.
Content related to politics and social issues is also prohibited when used for commercial purposes.
X to roll out new features in coming months
The platform’s owner, Elon Musk, said on Feb. 11 that its planned payments system, X Money, is scheduled to come out as a “limited beta” in the next two months before it will launch to X users worldwide.
Related: Musk's xAI seeks crypto expert to train AI on market analysis
X Money is part of Musk’s “everything app” plan for X, which aims to offer social networking, messaging, and financial services, similar to China’s WeChat.
It still isn’t clear whether crypto will be integrated into X Money.
On Feb. 14, Bier said X would also launch a Smart Cashtags feature to allow users to trade stocks and crypto directly on the platform.
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