The New York Stock Exchange, or NYSE, has filed a trademark application with the United States Patent and Trademark Office, or USPTO, on Thursday to register the name “NYSE” for several blockchains and crypto-related products and services. The goods specified include virtual reality and augmented reality software, nonfungible tokens (NFTs) and online marketplaces.
According to the application, the financial exchange would be able to provide “downloadable virtual goods” for NFTs and digital collectibles, as well as "authentication of data in the field on NFTs using blockchain technology." This is not the NYSE's first foray into NFTs or the Metaverse. In April 2021, six NYSE NFTs were minted to commemorate the first trades for Spotify, Snowflake, Unity, DoorDash and Roblox.
On the company's official website, NYSE had stated that there are "many more NYSE NFTs to come as we continue to welcome new, innovative companies to our community." This application indicates plans to launch an NFT marketplace for buyers, sellers and traders of "digital assets, artwork, collectibles and nonfungible tokens."
There is also a section that details "cryptocurrency trading services" that would facilitate the "financial exchange of virtual currency." Additionally, both downloadable and non-downloadable virtual reality and augmented, as well as application programming interface, or API, is included in the application too.
The New York Stock Exchange followed several other public companies that have filed trademark applications, most likely to protect their brands when it came time to explore the Metaverse. For example, Mcdonald's submitted a trademark application to open restaurants on virtual platforms.
Recently, Disney's patent for interactive attractions for theme park visitors was approved. CEO Bob Chapek stated about the Disney Metaverse that it would "connect the physical and digital worlds even more closely, allowing for storytelling without boundaries."