American investment firm Fidelity, which administers over $7.2 trillion in client assets, will purportedly launch its Bitcoin (BTC) custody offering in March, Bloomberg reports on Jan. 29

Citing unnamed sources familiar with the matter, Bloomberg states that this is the next step in a plan that started in October 2018, when Fidelity announced the launch of a new company, Fidelity Digital Asset Services.

The new company will purportedly offer custody and trade execution services for digital assets, targeting institutional investors like “hedge funds, family offices and market intermediaries,” but will not for now be open to retail investors.

Fidelity reportedly said in a statement, “We are currently serving a select set of eligible clients as we continue to build our initial solutions. Over the next several months, we will thoughtfully engage with and prioritize prospective clients based on needs, jurisdiction and other factors.”

Fidelity CEO Abigail Johnson is an outspoken proponent of digital currencies, having introduced Bitcoin and Ethereum (ETH) mining at the firm in 2017. She stated at a conference in New York “I’m a believer. I’m one of the few standing before you today from a large financial services company that has not given up on digital currencies.”

Custody services, which are commonplace in traditional stocks and bonds markets, are third party services that offer to hold an asset to reduce the likelihood of theft. Custody services differ from banks in that they are not allowed to use the stored financial assets to their own ends. Major firms like BNY Mellon, JPMorgan and Northern Trust offer custody for assets like money, securities, gold and diamonds.

While traditional financial institutions like Fidelity are beginning to step into the crypto sphere, firms like cryptocurrency exchange and wallet service Coinbase have introduced their own custody solutions. Coinbase’s custodial service, which targets institutional clients, launched in July 2018. The exchange then stated that it had already been storing over $20 billion worth of clients’ crypto over the past six years.