Cryptocurrency exchange is rolling out a new ad featuring Hollywood star Matt Damon, which it plans to introduce to consumers worldwide.

The “fortune favors the brave” ad, starring Damon amid a digital landscape of historic figures, including the Wright brothers and Sir Edmund Hillary, is aimed at reaching a global audience of potential crypto users and investors. According to, the ad will appear on billboards and in television spots around the world and be included in its portfolio of partnerships with major sports franchises and organizations.

The announcement comes the same week donated $1 million to, a clean water initiative co-founded by Damon and Gary White in 2009. The actor said the platform “shares [his] commitment to empowering people around the globe with the tools needed to take control of their futures.”

Still shot of Matt Damon in the TV spot

Damon, a winner of an Academy Award and two Global Globes, is arguably one of the biggest celebrities to throw his name behind a cryptocurrency exchange. Cointelegraph reported in September that almost half of Americans in a survey of 2,200 people said they would consider investing in a digital asset if it were endorsed by a celebrity. Singer Mariah Carey announced on Oct. 19 that she would be partnering with crypto exchange Gemini to boost Bitcoin (BTC) adoption.

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Founded in 2016, has quickly emerged as one of the fastest growing platforms in the digital asset space. The exchange started by offering customers a crypto-focused Visa card that pays out rewards for staking its native Coin (CRO). Most recently, the company expanded its insurance program to cover up to $750 million for its 10 million users, reflecting heightened consumer protection standards.