Snickers, the chocolate bar sold around the world for more than 90 years, is getting into the crypto space by promoting the meme-based cryptocurrency Dogecoin.

In a tweet on Monday, Snickers posted an image of the Dogecoin (DOGE) Shiba Inu dog atop the message “Dogecoinrise” to its more than 407,500 followers. The candy bar brand included the hashtag “DogeDay,” which has been trending in the United States, as well as two rocketship emojis in a reply.

Snickers wasn’t the only voice from the candy bar world to push DOGE. In a reply to Snickers’ tweet, Milky Way — both brands are manufactured by the Mars confectionery company — included a message agreeing with the chocolate bar’s pro-crypto sentiment. Milky Way added a tweet to its 11,400 followers seemingly attempting to replace the popular “to the moon” phrase in the crypto space with “to the Milky Way”:

The bullish sentiment from the two major candy brands over DOGE is not without merit. Though originally created as a joke, the price of Dogecoin has risen exponentially in recent weeks, seemingly pushed by major figures on social media including Tesla CEO Elon Musk and Dallas Mavericks owner Mark Cuban. At the time of publication, the DOGE price is $0.39, having risen more than 570% in the last 30 days.

With the hashtag “DogeDay” currently trending, many pro-Dogecoiners are rooting for the price of the token to eventually reach $1. DOGE was largely unfazed by the market downturn that affected the price of Bitcoin (BTC) yesterday, causing the crypto asset to fall as low as the $52,000s before rising to more than $56,000.