Blockchain Capital partner Bogart today posted the results of a new survey conducted by Harris Poll in order to provide analytics data on bitcoin’s demographic trends.
Conducted between April 23, 2019 and April 25, 2019, the survey included answers of 2,052 American adults and represents an expanded version of the previous demographic survey released by the firm in October 2017.
According to the survey results, the American population gained more knowledge about bitcoin in terms of six key aspects: awareness, familiarity, perception, conviction, propensity to purchase and ownership. With that, the indicators have dramatically increased in many cases since October 2017 despite the bear market of 2018 and the bull market of 2017, the survey writes.
The results outline that bitcoin is a “demographic mega-trend” led by the younger generation in the 18-34 year age range. According to the survey, awareness has become the only aspect where older demographics matched that of younger age groups. As such, the vast majority of American citizens have heard of bitcoin, regardless of age. The proportion of people who heard of bitcoin increased from 77% in October 2017 to 89% in April 2019.
Bitcoin awareness charts in fall 2017 and spring 2019. Source: Spencer Bogart’s Medium
In terms of the ownership aspect, 20% of American citizens aged 18–34 claimed to invest in bitcoin, while those aged 35–44 accounted for 11%. The 45–54 and 55–64 age ranges indicated an equal ownership amounting to 5%, with 2% of American retirees over 65 years claimed to hold the biggest cryptocurrency.
Bitcoin ownership charts in fall 2017 and spring 2019. Source: Spencer Bogart’s Medium
Earlier in April, another survey found that approximately 3% of American retirees own bitcoin.