The announcement comes on the heels of the launch of eToro’s crypto trading services in the United States earlier in March. The company announced it will offer crypto trading services to users in 32 U.S. states, listing 13 crypto assets including Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Litecoin (LTC), Bitcoin Cash (BCH) and Stellar (XLM).
The Tron token is the 11th top cryptocurrency, ranked according to its market capitalization of $1.55 billion. According to CoinMarketCap, TRX is trading at $0.023 at press time, down around 1.5 percent over the past 24 hours but up about 1.3 percent over the past 7 days.
With its mainnet released in June 2018, Tron seeks to provide a decentralized platform for the digital entertainment industry, focusing on the fair distribution of rewards and rights for content developers. On March 4, Tron announced a partnership with major stablecoin project Tether (USDT), planning to introduce a TRC20-based USDT by the Q2 of 2019.
In February 2019, eToro issued a study claiming that almost half of millennial traders have more trust in digital currency exchanges than in U.S. stock market exchanges.